Updated: Dec 18, 2020
Branding builds a connection between customers and a company, service or product. It aims to establish a presence in the market that attracts and retains loyal customers.
Branding allows you to stand out from your competition. There may be hundreds of businesses just like yours, but branding will set aside your organization, product/services, and identity from that of the competition.
A Brand Is An Experience
While branding is beneficial in developing an entity for your business, it also creates a customer experience. This means everything from your logo to the interactivity of your website is part of the total brand experience. Content posted to your company’s social media platforms, as well as the way your customer support team answers messages revolves around your brand. These components have the power to construct a one-of-a-kind experience for customers who may know little to nothing about your business. Without a well-developed brand, this customer experience can be undesirable and seem complicated.
Branding Leads To Recognition
Without even knowing it, we can identify the world’s leading brands in seconds. We are able to recognize well-accredited brands such as Google or Apple, and trust that they provide some of the best services. On average, it takes approximately 5 to 7 brand impressions before someone remembers you. This holds true with your business, so making a strong first impression is crucial. Otherwise, that first impression of disorganization may be enough to turn consumers away.
Customers Trust Brands
When customers begin to interact with your brand, a level of trust is developed. Customers begin to trust that your business will be able to provide them with specific needs they have. Its also reported that 64% of customers say that shared values are the main reason they have a trusted relationship with a brand.
Your Personal Brand Is You!
Your brand includes everything you say, post, write, pin, photograph, like, think, and do. The bottom line is, your brand is everything about you! So why wouldn’t you want to make it something amazing?